Released on: July 21, 2008, 4:22 am

Press Release Author: ginfop4

Industry: Computers

Press Release Summary: During the 1990's a phenomenon dubbed e-Commerce emerged, and
it appears as though it is here to stay. The amount of money being exchanged for
goods via the internet seems to be hitting dizzy new heights year after year.

Press Release Body: During the 1990's a phenomenon dubbed e-Commerce emerged, and it
appears as though it is here to stay. The amount of money being exchanged for goods
via the internet seems to be hitting dizzy new heights year after year, and the
simple explanation for this lies with the fact that more and more regular people
(consumers) today have access to the hardware and software required to make online
transactions possible.

It was not so long ago that internet penetration rates in America, The UK, and
Australia all exceeded 50%, and when combined with the fact that the computer
hardware products required to access the World Wide Web are getting cheaper all the
time, it is hard to see this trend slowing down. When combined with rapid
developments in societies such as China and India, where people can now also access
the technology required to make purchases online more readily, it looks as if the
growth in e-Commerce is set to continue. But how do the organisations of today
remain competitive, given that the internet has completely opened up previous
geographical barriers in terms of both who they sell to and who they compete
against?

Many companies identify the main advantage of selling their products online as being
able to instantly and effortlessly reach a worldwide portfolio of customers.
However, it is easy to forget that the scenario is exactly the same for each of
their competitors who are, in effect, only a few clicks away! It is therefore very
important that firms look beyond distribution channels; paying special attention to
what it is they are actually selling in order to identify the necessary improvements
required to offer better value to customers than rival competitors.

A good example of a company successfully adopting this technique since 1932 is
Lindy, an electronics company founded in the town of Breslau, Germany, by Kurt
Lindenberg (hence the name - Lindy). Originally, only petrol lamps and early
electrical appliances were manufactured by Lindy but, as the need for televisions
and radios surged after World War 2 the company expanded its product range to
satisfy demand. The increasingly popular home-computer meant that by the late 1990's
Lindy was manufacturing an assortment of USB cables and connectors to satisfy
increasing global demand.

Constant anticipation of consumer needs, and shifting research and manufacturing
operations accordingly, has allowed Lindy to remain competitive within the consumer
electronics market over the years. Furthermore, their understanding of the true
potential e-Commerce offers to retailers was the rationale behind Lindy launching
websites in languages such as German, Italian, and French in the early 1990's. It's
all very well showing your products to people from around the world, but these
people won't buy them from a site which is not in their language!
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